About Us

A little history...

Professional Advertising Systems Inc. was founded in January 2000 by Eric Raskin. Eric's family has been in the Direct Marketing Industry since the early 1960's. His father, Al Raskin, was one of the early pioneers.

  • Early 1960's  Al Raskin joins US General Supply, one of the earliest tool catalogs. He was responsible for putting the first response list on the list rental market using Addressograph machines.
  • Late 1960's  Al joins Longines Symphonette Society (a division of Longines-Wittnauer Company), record label and continuity marketer of LP phonograph records, as Direct Mail Manager. They used IBM 407 tabulating systems with plugboards to collate 80-column cards for addressing.
  • Early 1970's  Al joins Walter Karl Inc as the second employee and first salesman. Walter Karl Inc. was formed when Walter Karl left Names Unlimited, owned by his brother Bob Karl, to start his own company.
  • 1970's  Walter Karl Inc. grows into one of the largest conglomerates in the industry at the time, consisting of Walter Karl (list brokerage), Qualified Lists (list management), and List Maintenance (computer services). Al is part-owner of all the companies.
  • Late 1970's  Eric Raskin begins working with the computer consultant hired by Walter Karl Inc. to automate their operations while in high school. Eventually, Eric replaces the computer consultant and writes software for list brokerage and list management. Eric also writes catalog response analysis software for Consumer's Bargain Corporation and Discovery House, two catalogs owned by Walter and Al.
  • 1982  Eric graduates college and begins work as Manager for Operating Systems Support for Amecom Systems, a division of Litton Industries.
  • Late 1982  Al leaves Walter Karl Inc. and forms The Listworks Corp. Soon after, Bob Givone leaves Walter Karl Inc. and joins Listworks as a partner.
  • Early 1984  Eric leaves Amecom and joins Listworks as CIO. He develops new list brokerage and list management systems for the company.
  • Early 1990's Listworks Inc. opens a computer service bureau division, originally to produce list rental orders for Penny Stock Journal. Eric is President of the division from inception.
  • Late 1990's  Al sells his interest in Listworks Corp. to Bob Givone. Eric continues to work there as CIO and President of the service bureau division until October 1999, when he resigns to start his own service bureau.
  • January 2000  Professional Advertising Systems Inc. opens its doors with Guiding Eyes for the Blind and Green Light Marketing as founding customers. They are still with us today.

We've grown since then...

Of course, since inception we have added staff to accommodate our growth. Most of the people working in our merge/purge group have been with PAS for 5 years or more and have handled hundreds of jobs over that time. There is very little that they can't accomplish. Our list rental fulfillment staff can efficiently process an order in as little as 5 minutes, guaranteeing that your orders get where they need to be quickly and on time.

Whatever your needs are, we have the depth of experience to handle the job quickly, correctly, and cost-effectively.

Our Mission

Professional Advertising Systems Inc. strives to provide the best customer service in the industry, fast turnaround times, and competitive prices.

We Value:

  • Integrity - All of our work is done to the highest standards
  • Reliability - We're always available when you need us
  • Responsiveness - We react quickly to customer requests
  • Accuracy - We check everything before we ship to minimize errors


  • Professional Advertising Systems provides Guiding Eyes for the Blind with expert computer services. They have converted an antiquated system into a state-of-the-art donor database and maintain our data with the utmost care and precision. They are always available, courteous and professional. I highly recommend PAS for all of your service bureau needs.

    Karen McClure, Director of Direct Marketing, Guiding Eyes for the Blind, Inc.
  • We have had the pleasure of working with PAS from its inception. The entire PAS team is knowledgeable and efficient. Careful attention to detail is paid and our jobs are completed in a timely and organized manner. Their on-line reporting system is user-friendly.

    Eric has always been there to lend a hand and extend his expertise whenever needed. I continue to recommend PAS to my clients for their list rental fulfillment and merge needs.

    Jill Baer Castellano, President, Saavoy Direct Response Group
  • For the past 13 years, I have worked closely with PAS for Data Management. Their service has always been exemplary, timely, and intrinsic to the growth of my clients. They have been flexible, intuitive, reliable and creative. I would not hesitate to recommend PAS.

    Al Schmidt, Catalog Consultant, Schmidt Group International
  • I can not say enough good things about working with PAS. They are knowledgeable, they are great at communicating, they are patient, they are prompt, they are consistent and the list goes on! I can not imagine my working life without them.

    S. Ely, Worth Direct Media
  • We have been clients of PAS since 2005. Throughout our relationship they have been helpful to us in many ways, as well as very good at what they do -- manage our data safely and efficiently. We truly enjoy working with Eric and his staff. They are first class all the way!

    John Forte, Pound Ridge Marketing
  • My company worked with PAS across several clients and found their work to be exceptional. Not only did they deliver on or before their promised delivery dates, they worked with us to ensure that every aspect of our extremely complex data work was covered. They pointed out client's data issues before they became problems and helped to make our marketing efforts a success. We plan to continue using PAS for our data prep, deduping, coding and cleaning work in the future and have recommended them directly to our clients as well.

    Bill Keller, President, DataTech Concepts, Inc.
  • Our merge/purge jobs are very demanding. We receive many files at the last minute and must have a 12-hour turnaround. PAS always performs brilliantly. Every job is correct, and most jobs are ahead of schedule no matter how involved they are.

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