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Introduction

Merge/Purge

CASS Certification/Address Standardization

PAVE-Certified Pre-Sorting

NCOA/Nixie Processing

List Rental Fulfillment

Donor Maintenance (On-Line/Off-Line)

Response Analysis

Custom Database Development

Response Analysis

The Response Analysis reporting package, integrated with your Donor Database, provides everything you need to know to manage your Direct Mail program. All data is tracked on a fiscal year basis. The reports included are:

Mailing Summary
Response by Mailing
Response by Mailing/Package
Response by List/Package

Click the View icon to see sample reports

Mailing Summary

The Mailing Summary is a quick overview of your mailing results, showing one line per mailing sent out. It includes the most-often used statistics, like Average Gift, Fund Raising Cost, and Recovery Percentage.

Response by Mailing

The Response by Mailing reports shows every mailing list mailed out in each mailing, totaling up the data for all packages mailed. It gives you a quick overview of how your lists are responding in any particular mailing, while avoiding the detail of multiple packages.

Response by Mailing/Package

The Response by Mailing/Package report provides for those times when you have mailed multiple packages and want to know how they are responding. Results are summarized on a package-by-package basis within each mailing, helping you to decide which packages to mail in the future.

Response by List/Package

You and your List Broker will love the Response Analysis reports by List/Package. This report is grouped by mailing list, showing exactly when each list was mailed and how well it performed. List ordering just got easier!

The standard report package serves the needs of most of our clients. However, if you have any special requirements, please be sure to let us know. We'll be happy to develop the reports that help make your program more successful!