Skip navigation elements to page contents
 Get Acrobat Reader (New Window). Used for some reports displayed by On-Line system. Member of The Direct Marketing Association
Contact Us
Contact Us
Home|Services|News|On Line|Contact Us
Introduction
Merge/Purge
CASS Certification/Address Standardization
PAVE-Certified Pre-Sorting
NCOA/Nixie Processing
List Rental Fulfillment
Donor Maintenance (On-Line/Off-Line)
Response Analysis
Custom Database Development

Merge/Purge, CASS Certification, PAVE-Certified Pre-Sorting
Our Merge/Purge, CASS Certification, and PAVE-Certified Pre-Sorting systems are based on some of the most widely used software in the industry, the Group 1 system. However, in order to provide a better quality product, we've customized this software to better suit the needs of the Direct Marketing community. We've also developed a custom set of reports that are second to none, detailing everything you might want to know about your mail preparation. Included are some of the best Computer Verification reports in the industry, making it easier to substantiate mailing list deductions and save money.
Every merge/purge includes the following reports:
Click the View icon to see sample reports

Merge/Purge Summary
The Merge/Purge Summary gives you a high-level overview of every list in the merge/purge, showing every name that came in, every drop, and the net output with a retention percentage. View sample Merge/Purge Summary

List Conversion Summary
The List Conversion Summary shows edit drops that happened during list reformatting, plus any specialized drops that you require (such as dropping records with blank names or those with first initials only). View sample List Conversion Summary

CASS/Address Standardization Summary
The CASS/Address Standardization Summary details the results of the USPS-mandated CASS certification software, but on a list-by-list basis. It gives you statistics regarding the cleanliness of the lists you have ordered. View sample CASS/Address Standardization Summary

Geographic Filtering Summary
The Geographic Filtering Summary shows the results of any State/SCF/ZIP drops, or any other special drops based on geography. For example, one of our clients asked us to drop records delivering to a PO Box in a particular area. View sample Geographic Filtering Summary

State Summary
The State Summary shows the input/output to the Merge/Purge process on a state-by-state basis, rather than by list. View sample State Summary

Multi-Buyer Summary
The Multi-Buyer Summary shows you how many records have been identified and assigned as multi-buyers to each individual list. From here, you can quickly and easily determine how many 2x+, 3x+, etc. multi-buyers you have available for future mailings. View sample Multi-Buyer Summary

Match Analysis Summary
The Match Analysis Summary contains one or more pages for each list in the Merge/Purge. On the left hand side of the page, it gives an overview of all the information regarding the list, from Reformat to Multi-Buyers. On the right hand side of the page, it shows every other list that the list in question matched and how many records were matched. You can find those lists that contain many duplicates in common, especially those from the same list owner/list family. View sample Match Analysis Summary

Rekey/Split Summary
The Rekey/Split Summary shows where the output of the Merge/Purge is turned into mailable strings. The system has complete flexibility for Nthing, Splitting, including Multi-Buyers, etc. into up to 4 output strings during one run. You name the output, and we can produce it! View sample Rekey/Split Summary

Computer Verification
Finally, we produce Computer Verification reports that are some of the simplest and most useful in the industry. Every list comes out on its own sheet of paper - no more cutting, pasting and copying. Each sheet shows the entire process for that list, detailing all drops and where they occurred. We provide two copies of these reports, one for you and one for your broker. At your request, we'll even send a Merge/Purge Summary and the Computer Verification reports directly to your broker for you. Of course, if you work with multiple brokers, we'll split up the reports so they only see their own lists. View sample Computer Verification
Every job we do begins with a set of specifications that we fill out with you. After you have checked and signed-off on the specs, everyone can be confident that the correct processing will be done. At the completion of your job, we check everything over, then we send you the Merge/Purge Summary and any Rekey/Split output reports via e-mail or fax for your approval. We won't ship a job until you've signed off on the results.
Contact Us
Copyright Professional Advertising Systems Inc. 2003